 Margo Maine 1999 
We live in “a culture that dismisses, disrespects and disempowers women by promoting a war against their bodies…we find ourselves practicing “do-it-yourself income discrimination” because we feel “compelled to spend much [of our incomes] on [our] appearance, investing in clothing, makeup, endless beauty rituals, dieting, and other obsessive activities in order to garner status, social acceptance, and feelings of worth.”
From weightism and obesity through advertising and fashion to sports and ballet, Maine outlines cultural distortions and commercial motives which promote the “body wars,” and lists strategies and resources to combat the powers that be.
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Rewriting Cultural Rules 
